Proxy server – an irreplaceable tool for business growth

Many company owners know about such a concept as a proxy server. But they barely understand why exactly this mediator between a client’s computer and service is used, and what its advantages are. Their knowledge boils down to the ability to unblock certain content on the Internet and collect data. These two parameters are not everything that a proxy can offer. For enterprises and companies that are planning to grow their business on the Internet, it is necessary to learn about competitive advantages that can be presented by a virtual mediator.

What is it?

Before turning to enumerate the main advantages that data collecting offers, let’s look closer at what the concept means. Proxy server is a remote computer that acts as a mediator that has its own IP address. The party that the user sends a request to might not know about this “middle man”. The modus operandi is this: the user sends a request to the needed resource, and doesn’t connect to it directly but through a mediator computer, which helps it connect to the desired server. In some cases, the user gets an adjusted answer. It can be done for security purposes and anonymity on the web.

Main advantages of using a proxy server

Anonymity

It allows you to hide your IP address and replace it with a mediator’s address. It allows you to avoid blocking and to get access to various resources on the web. Hiding your IP helps to avoid contextual advertising and personalized offers, which can flood your feed and are connected to user activity on the Internet. We want to mention that not all types of middle services provide complete anonymity. For business owners, sometimes it can be important to hide their IP in order to protect themselves from false information. Sometimes they need to hide it in order to learn about the products and prices of their competitors.

Accessing websites where a certain IP has been banned

This case is not rare if you are involved in data collection for statistics, price comparison, or business growth analysis. Web scraping technology quickly collects data from a web resource in an automatic mode. If target websites see the user as a robot, they will immediately block their address. Some websites might have protection – a block on web data collection, false information. The worst-case scenario is a ban of a certain IP address, a prohibition to visit a website ever again. If data collection from certain websites is necessary, people use a proxy with a reverse connection or a rotating one. With their help, every user request has a new IP address which gets changed automatically. Proxy with a reverse connection is perfect for parsing.

Managing several accounts

Content managers and SEO-marketers have this necessity when they have to control a large number of messages on social media, take care of ad campaigns and data collection at the same time. Without social media, where, as Global Digital Report 2019 states, there are most effective points of virtual clients, you can’t grow your business efficiently. Companies have to keep up with modern technology in order to be effective in marketing, they must use the advantages of a mediator between their computer and the global net. With a proxy, you have a chance to create multiple accounts on social media at the same time and not fear getting blocked. A virtual mediator significantly simplifies data collection. With its help, a company can effectively analyze its target audience’s opinions on their products or services.

Protection

Not many CEOs assume that their brand is protected from Internet attacks. Using a mediator server minimizes these attacks to zero. Since popular hacking methods of IP addresses become virtually useless, perpetrators can’t see the company’s address, they only see the address of the “replacer”. This way you can have protection from fishing, false information, and harmful software. Many companies invest large sums of money into online assets and intellectual property protection. Such a mediator server will be a buffer between your company’s data and perpetrators (individuals and organizations).

How to become a winner in a competitive race

It is not easy to provide constant growth for a company or to keep it afloat. You need to participate in a competitive race with other market players, develop effective strategies, invest in development and security tools. Proxy servers relate to the former category. Although you can find a lot of free “mediators” between your computer and other resources on the web, it is recommended to use authentic ones that will fit your enterprise best. In our company, you will find all you need for safe and effective parsing. Our main task is to make our clients work with comfort and safety. Contact us, and we will increase the effectiveness of your work on the global net together.